Perfect Leader (1983) [N/A]

Release Date:
January 1, 1983

Original Title:
Perfect Leader

Ratings / Certifications:
 N/A

Runtime: 4

Produced to coincide with the 1984 Presidential Campaign, Perfect Leader is a cautionary tale that brings to life a prototypical politician, as packaged by Madison Avenue. With a driving soundtrack and bold visuals, Almy satirically presents this dynamic simulation of media politics as a fast-paced music clip. The narrator is a disembodied Big Brother, an Orwellian computer program who creates candidate images—dictator, evangelist, moderate—as models for a mass-marketed leader. The image of the potential president is overlaid with graphic symbols of multinational power: technology; economics; warfare. As a woman hysterically intones, "We've got to have a perfect leader," the bland, telegenic candidate is brought into two dimensions on the TV screen. Concise as a commercial, insistent as a pop song, Perfect Leader is Almy's most effective use of television techniques to critique the impact of the media on contemporary life.

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Director:
Max Almy

Editor:
Bud Ryerson

Graphic Designer:
Claire Doyle

Music:
Roy Sablosky
Gregory Jones

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