Fast Food Off the Shelf (2011) [N/A]
Release Date:
January 1, 2011
Original Title:
¿Por Qué Quebró McDonald's en Bolivia?
Alternate Titles:
Fast Food Off the Shelf
Genres:
Documentary
Production Companies:
Azpurua Productions
Lagarto Cine
Producen Bolivia
The Filmmaker Studio C.A.
Production Countries:
Bolivia
Ratings / Certifications:
N/A
Runtime: 73
In December of 2002, McDonald's had to shut down their restaurants in Bolivia. The company cited financial problems, but the real reasons were to be found elsewhere. Bolivia may be a small, poor nation on the global market, but a country's fierce local food culture can be sometimes a more powerful factor than economic clout. In his first feature-length documentary, Fernando Martinez shows what happened, a story driven by the characters behind the events and their life stories, such as renowned cooks and a review of popular sayings about the Bolivian food. The symbolism is obvious when a multinational giant is 'brought to its knees' by a country's traditions and heritage.