A work in constant progress (and occasional regress).
Release Date:
September 11, 2022
Original Title:
Arnaques, fric et politique : le vrai business des influenceurs
Genres:
Documentary
Production Companies:
France 2
Production Countries:
France
Ratings / Certifications:
N/A
Runtime: 68
For weeks, a real media war opposes Booba, the millionaire rapper, to the influential agent Magali Berdah and his influencers. The artist accuses of fraud several of these stars of social networks. The influencers have become the idols of teenagers, who follow their adventures on their smartphones. On their accounts, they expose their lives, their looks and their silhouettes in Miami or Dubai. And to earn money, they turn into sandwich men and women, thanks to product placement. Brands pay up to 10,000 euros for a few seconds of video. Because this universe generates millions of euros, from which influencers, TV producers or agents profit. Among them, a woman crushes the competition, Magali Berdah. The powerful boss of Shauna Events agreed to open her doors.
Director:
Rizlaine Sellika
Paul Labrosse
Presenter:
Tristan Waleckx
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