A work in constant progress (and occasional regress).
Release Date:
July 4, 1954
Original Title:
The Secret of Selling the Negro
Alternate Titles:
The Secret of Selling the Negro Market
Genres:
Documentary
Production Companies:
Johnson Publishing
Sarra
Production Countries:
United States of America
Ratings / Certifications:
N/A
Runtime: 21
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
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Art Direction:
George De Decker
Cinematography:
Ray Soitz
Director:
Wayne A Langston
Editor:
Marvin L. Bailey
Makeup & Hair:
Rita Gleason
Florence Westcott
Producer:
Joseph G. Betzer
Harry W. Lange
Production Assistant:
John W Brix
Set Designer:
Nick Mack
Writer:
Helen A. Krupka
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Additional data for Film Titles come from The Open Movie Database (OMDb).
At least one plug-in comes from IMDb.
Data are -- hey, it's a plural -- subject to the limitations of their sources. (For example, TMDB search results currently max out at 20.) I am limiting myself to free data sources for now. (No, a "free trial" is not free.)
While much of the above data are retrieved directly from outside APIs and other such sources, data from American Film Institute (AFI) and British Film Institute (BFI) were manually entered the old fashioned way into a MySQL database. Re BFI I took the following liberties:
Regarding profile removals and data corrections:
Filtering is applied here to film projects flagged as "adult" by TheMovieDB. Pending "popular demand" I am contemplating a login and profile system with preferences (such as whether to allow adult images to appear) and permissions (such as data entry).
Whereas the overall purpose of this website is to serve as a personal demo/portfolio/workshop of web and data skills, this Movies section is not meant to compete with or substitute for far more definitive movie websites.
Whether or not he still clings to an award which he won in 1986 as a film critic for his college's newspaper, Jeffrey Hartmann is not responsible for the texts of overviews and biographies supplied by external data sources.