A work in constant progress (and occasional regress).
Release Date:
March 20, 2018
Original Title:
Advertising at the Edge of the Apocalypse
Genres:
Documentary
Production Companies:
Media Education Foundation
Production Countries:
United States of America
Ratings / Certifications:
N/A
Runtime: 62
In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.
Director:
Sut Jhally
Jeremy Earp
Editor:
Sut Jhally
Jeremy Earp
Jason Young
Intern:
Emily Hodgkins
David Tauscher
Katelyn Dube
Sandra Scanlon
Producer:
Loretta Alper
Production Assistant:
David Mello
Sarah Marmon
Sound:
Rikk Desgres
Writer:
Sut Jhally
Jeremy Earp
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