A work in constant progress (and occasional regress).
Release Date:
October 13, 2010
Original Title:
The Codes of Gender
Genres:
Documentary
Production Companies:
Media Education Foundation
Production Countries:
United States of America
Ratings / Certifications:
N/A
Runtime: 73
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Click each video panel to show or hide.
Although TheMovieDB might provide a key to a YouTube video, there is no guarantee that the video might be present at YouTube.
Animation:
Andrew Killoy
Camera Operator:
David Rabinovitz
Director:
Sut Jhally
Editor:
Aaron Vega
Andrew Killoy
Sut Jhally
Imaging Science:
Shannon McKenna
Shannon McKenna
Information Systems Manager:
Scott Morris
Loretta Alper
Recording Supervision:
Andrew Killoy
Script Coordinator:
Jeremy Earp
Sound Engineer:
Rikk Desgres
Writer:
Sut Jhally
Most data and links to images for the Movies section come from TheMovieDB (TMDB).
Additional data for Film Titles come from The Open Movie Database (OMDb).
At least one plug-in comes from IMDb.
Data are -- hey, it's a plural -- subject to the limitations of their sources. (For example, TMDB search results currently max out at 20.) I am limiting myself to free data sources for now. (No, a "free trial" is not free.)
While much of the above data are retrieved directly from outside APIs and other such sources, data from American Film Institute (AFI) and British Film Institute (BFI) were manually entered the old fashioned way into a MySQL database. Re BFI I took the following liberties:
Regarding profile removals and data corrections:
Filtering is applied here to film projects flagged as "adult" by TheMovieDB. Pending "popular demand" I am contemplating a login and profile system with preferences (such as whether to allow adult images to appear) and permissions (such as data entry).
Whereas the overall purpose of this website is to serve as a personal demo/portfolio/workshop of web and data skills, this Movies section is not meant to compete with or substitute for far more definitive movie websites.
Whether or not he still clings to an award which he won in 1986 as a film critic for his college's newspaper, Jeffrey Hartmann is not responsible for the texts of overviews and biographies supplied by external data sources.